The ABCB has developed a False Alarms YouTube clip in light of the importance of smoke detection and alarms to life safety, and the significant negative impacts false alarms have on costs to owners, building occupant behaviour and fire brigade resourcing. The YouTube clip provides an overview of contributing factors to false alarms within houses and apartment buildings and a number of measures available to reduce these incidences. The causes of false alarms vary due to the nature and use of a building. For the most part, false alarms can occur due to human behaviour, environmental contaminants, system errors and lack of maintenance. As a result, these false alarms have financial and social impacts on the community. It is anticipated that the False Alarms YouTube clip will promote greater awareness on the requirements for the connection of smoke detection and alarms to monitoring equipment and options for reducing false alarms.